Tiffany & Company In-Store Video, for Atlas jewelry launch
In Store Video Loop, Motion Graphics Design Tiffany & Company Video Loop. Motion Graphics Design Paul Clay. The Atlas® collection is named after the famed Atlas clock that has crowned the entrance to the Tiffany & Co. New York flagship store since the 1850s. Introduced in 1995 with the now classic Atlas® watch, it has since grown to include a wide array of women’s and men’s jewelry and accessories bearing the Roman numeral motif. Paul Clay was tasked with creating a short video mix featuring the newest additions to the Atlas collection with a combination of visual assets provided by Tiffany & Company and video footage of the new collection to be shot by Paul Clay. Video to play in-store during launch events. About the event, DuJure wrote: "Tiffany & Co. celebrated its hugely anticipated Atlas…